Burnaby.Company is a launch consulting service for founders opening a new company in Burnaby, BC. It belongs to the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, British Columbia, and it is led by Ali Sedighi, MBA. We help with the strategy and marketing side of starting out: testing the idea, sequencing the setup, building the first online presence and running the opening campaign.
Why this service exists
Starting a company is full of good advice delivered in the wrong order. The bank explains accounts, the City explains licences, the web designer explains websites, and nobody explains which comes first. Founders end up paying twice: for signs printed before a name was approved, for a website built before anyone knew what customers would ask, for a lease signed before anyone checked zoning.
Burnaby.Company puts the whole launch on one page in a sensible order, then helps with the parts that are about winning customers. The services page shows the four stages, and the free launch sequence guide gives the outline away.
Ali Sedighi, MBA
Ali Sedighi holds an MBA in Technology Management and has worked in marketing for more than 17 years. In 2007 he founded ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver.
He is the founder of Conv.ca, a conversion-rate optimisation agency, and of MyAutomation.ca, and he is Founder and Managing Partner of SAZ.ca. His clients have included companies in Canada, the USA and Dubai. In the home-services sector alone he has built more than 150 live HVAC websites, among them GasBoilers.ca, a gas-boiler division built for CANRO Heat.
What that means for a founder: Ali has watched a great many new brands go from no name to their first enquiries, and he knows which early decisions show up later in the numbers. You can read more about him on Sedighi.ca and BusinessConsulting.ca.
How we work
- Evidence before spending. We ask for proof that buyers exist before recommending a lease, a logo or an ad budget. The launch plan is built around that rule.
- One sequence, owned by you. You get a dated list of steps. You keep it, and you can follow it with or without us.
- Everything in your name. Domains, hosting, Google profiles, ad accounts and analytics belong to your company from day one.
- Plain numbers. Each campaign has a spending ceiling worked out from what a customer is worth to you, and a weekly scorecard you can read in two minutes.
- Straight answers. If an idea doesn't hold up, we say so early. That is cheaper for you than a polite yes.
What we are, and what we are not
In one line: we are a Canadian launch consultancy for Burnaby founders, owned within the Sedighi.ca and SAZ.ca group, and our work is business and marketing consulting.
We are not lawyers, accountants, a registry agent, an immigration consultant or a lender, and we don't provide engineering, inspection or code-compliance services. We don't file registrations or apply for licences on your behalf. When a step in your launch needs one of those professionals, we say which one and help you prepare the questions. That boundary protects you: the people who sign off on legal, tax and safety matters should be the ones qualified and accountable for them.
The group behind the site
Sedighi.ca is the consulting company Ali runs for growth, marketing and technology work; HVAC.Agency, HVAC.Digital, Trades.Agency, BusinessConsulting.ca and Conv.ca all sit under it. SAZ.ca, short for Strategy and Acceleration Zone, is the group's Canadian firm for strategy, AI and revenue acceleration. Ali founded it, and Sedighi.ca provides its strategic leadership.
The group serves clients across Canada from its Vancouver headquarters. Once your company is trading and the question changes from "how do we open" to "how do we grow", our sister service Burnaby.Business focuses on consulting for established Burnaby companies.
How to reach us
Founders reach Ali on (604) 632-4959 by phone or text, or at Ali@Sedighi.ca. The first 30-minute consultation is free and carries no obligation. See the contact page for what to include in your first message, and pricing for how engagements are charged.
Frequently asked questions
Who will I actually work with?
Ali Sedighi leads every engagement and is the person you speak with first. We don't pass founders to a junior account manager after the sale.
Are you a registry agent, law firm or accounting firm?
No. We are business and marketing consultants. Registrations go through BC Registries, licences through the City of Burnaby, and legal and tax decisions through your lawyer and accountant.
Why is a Vancouver-based group running a Burnaby site?
Because Burnaby is next door and part of the same regional market. Ali's work already covers clients across Metro Vancouver, and much of the launch work happens in the same platforms wherever the office is.
What other companies are in the group?
Sedighi.ca is Ali's consulting company for growth, marketing and technology, and HVAC.Agency, HVAC.Digital, Trades.Agency, BusinessConsulting.ca and Conv.ca are among its brands. SAZ.ca focuses on strategy, AI and revenue acceleration for Canadian companies.