A launch website has one job: let someone who has just heard of your new Burnaby company confirm you are real, understand what you sell and contact you within a minute. We build that site, and we set up the Google Business Profile that most local searches will see first.
What it is
Two pieces of work delivered together. The first is a small, fast website written around the questions a first-time customer asks. The second is a Google Business Profile, created and verified in your company's name, with categories, service areas, hours and photos chosen carefully.
They belong together because a new company has no reviews, no history and no word of mouth. The website and the listing are the only evidence a stranger has, so they must agree with each other and with your signage, invoices and registration.
Who it is for
- Companies that have finished their setup steps, or are close, and have an opening date.
- Founders whose current online presence is a social media page or nothing at all.
- Service firms that work across Burnaby and neighbouring cities and need a clear service-area setup.
- Storefronts in a Town Centre or on a high street such as Hastings Street, where walk-by customers often look you up before they come in.
If your name is not yet approved, wait. Follow the setup roadmap first.
What is included
- Page plan and copy. Five to eight pages written in plain language, with the services, the parts of Burnaby you serve and how pricing works.
- Contact that works on a phone. Call, text and email buttons on every page, so nobody has to hunt for a way to reach you.
- Speed and basics. Mobile-first layout, compressed images, page titles and descriptions, a sitemap and analytics in your account.
- Google Business Profile. Creation or claiming, verification support, primary and secondary categories, service areas or address, hours, products or services, and opening photos. We follow Google's guidelines for representing your business, which reward accuracy, so the name on the profile matches your real business name.
- Consistency check. The same name, phone number and description on the site, the profile and the first few directories you list in.
- Handover. A short guide to updating hours, adding posts and replying to your first reviews.
Timeline
- Week 1: page plan, domain and hosting in your name, profile creation started.
- Weeks 2 to 3: copy drafted and approved; your photos collected.
- Weeks 3 to 5: build, testing on phones, profile verification.
- Launch week: site live, profile live, analytics confirmed.
Verification timing is controlled by Google, not by us, so we start it early rather than in the week you open.
How results are measured
In the first 90 days, the useful measures are basic and countable: is the profile verified and showing for your business name, how many calls, texts and emails came from the site and the profile, and which pages people read before contacting you. We report those numbers in plain language. Ranking for broad searches takes longer for a new company, and we don't promise positions.
Mistakes to avoid
- Building thirty pages before the first sale. You will rewrite most of them once you hear real customers' questions.
- Stuffing "Burnaby" into the business name on Google. Google's guidelines ask for your real-world name and say unnecessary extra information in the name can lead to a suspended profile.
- Stock photos of strangers. Use real photos of your space, your work or yourself, even simple ones.
- A contact page that hides the phone number. New companies can't afford to lose an enquiry to friction.
- Registering the domain in a designer's personal account. Ownership should sit with your company from the start.
Once the site and the profile are both live and verified, the opening campaign brings people to them. See pricing for project ranges and the results page for launches we have built before.
Frequently asked questions
How many pages does a launch website need?
Usually five to eight: home, one page per main service or product line, an about page, a pricing or how-pricing-works page, and contact. More pages can follow once you know which questions customers actually ask.
Who owns the website and the Google profile?
You do. The domain, hosting account, Google Business Profile and analytics are set up in your company's name, and we are added as users. If we stop working together, nothing has to be transferred back.
Can I get a Google listing if I work from home?
Google allows service-area businesses to hide their address and show the areas they serve instead. Whether that fits you depends on whether customers visit you, so we decide it with you during setup.
How long does it take?
Typically three to six weeks from approved content to launch. The slowest part is usually the founder's photos and service descriptions, so we start those early.